Kesher Israel

Or Zarua has a strong commitment to the State of Israel. In order to deepen our connection with  Israel and, we hope, will inspire, educate, and engage others to support Israel, we have begun offer programming called Kesher Israel. The Hebrew word “kesher” means linkage or connection, and hints at connecting Jewish people to their heritage and to one another.

We feature a wide array of activities including film screenings, Israel advocacy on campus sessions, and our annual attendance as the Salute to Israel Parade.

Israel’s Contributions to the World
As part of our ‘kesher’ or connection with Israel, we thought it would be helpful to highlight weekly some of Israel’s more recent contributions to the world, and hope you will share our pride in Israel:

Israeli Emergency Locator Beacon Enters Service with Royal Air Force
Israeli firm Elbit Systems’ Emergency Personal Locator Beacon (EPLB), the first to be accredited on life jackets for unassisted operation in water, has made its inaugural operational flight on the RAF’s Typhoon aircraft. In the event of an accident or aircrew ejection, the EPLB delivers emergency alerts to the international search and rescue (SAR) satellite constellation as well as homing signals to local SAR teams. This will enable quick and effective rescue of stranded aircrew, significantly increasing their probability of survival. The EPLB operates efficiently in all weather conditions and temperatures, for a minimum of 24 hours, across land and sea. It activates automatically upon ejection, meaning that even an unconscious pilot can be detected.

Candy Company Mars Partners with Israeli Venture Capital Firm Jerusalem Venture Partners (JVP) on Foodtech and Agtech Initiative
As part of the collaboration, Mars will work together with Israeli academic institutions including The Hebrew University, The Weizmann Institute of Science, and Technion Israel Institute of Technology, and support existing Israeli startups as well as the formation of new companies. Tacoma, Washington-headquartered Mars is the manufacturer of popular candy bars Snickers, Milky Way, Bounty, and Mars. It is also the company behind chewing gum brands Orbit and 5, as well as pet food and care brands Royal Canin, IAMS, and Whiskas.

RwandAir Route to Israel Excites Pilgrims
Christians in Rwanda have welcomed the news of planned direct flights to Israel by the national carrier RwandAir, a move they say will ease their visits to the Holy Land. The airline will be operating three flights to Tel Aviv a week from Kigali, and Christians in Rwanda are excited about the development.

As part of our “kesher” or connection with Israel, these websites/organizations provide knowledge about current developments in Israeli culture, environment, healthcare, etc. as well as the general issue of anti-Semitism/anti-Zionism and in particular on the college campus:

Act for Israel · AIPAC · AJC · Algemeiner · Amcha Initiative · Camera · Daily Alert · Honest Reporting · Israel 21c · Jewish Virtual Library · JNF · Myths and Facts · Shurat HaDin · StandWithUs · The Israel Project · The Lawfare Project · Times of Israel · United with Israel